How to drive organic traffic to a business website

How to drive organic traffic to a business website in 2023

Table of Contents

What if I told you that driving organic traffic to your business website doesn’t have to be expensive?

That’s right! You can push your website up the search engine rankings and attract high-quality traffic without breaking the bank.

To drive organic traffic to your business website, you should do the following:

  • Extract keywords from your competitor’s website
  • Build a topical map out of those keywords
  • Create content on those topics and optimize it for the search engine
  • Content marketing

In this blog post, I’ll be walking you through all the above phases.

By the end of this article, you’ll have a clear roadmap that you can follow to drive organic traffic to your business website and achieve your goals.


How to do keyword research on businesses (Competitor analysis)

First things first, to find the right keywords for your business, you need to have a good understanding of your customers and what they are searching for.

To begin with, use a free keyword research tool called Keyword Planner from Google to know the keywords your competitors are ranking for.

All you have to do is enter a competitor’s domain link to see what keywords they are ranking for.

Once you have downloaded all the keywords, it’s time to sift through them and see which keywords are suitable for your website.

To find more keyword ideas, use a free keyword research Chrome extension from Surfer SEO.

Enter one of the keywords discovered during competitor research on the Google search engine and the keyword ideas will be displayed on the right side of the search results page.

Following the above method you should have enough keywords that you can create content on.

To ensure that your content is of high quality, it’s essential to understand your target audience’s search intent.

Ask yourself:

  • Why are they searching for this keyword?
  • What do they hope to achieve by searching for it?
  • Is it to find a solution to a problem or to gain knowledge about a particular topic?

Once you understand your target audience’s search intent, focus on creating valuable content that meets their needs.

This means creating long-form content that is visually appealing, easy to read, and engaging. Use relevant keywords to make sure your content is easily discoverable by search engines.

Don’t forget the importance of internal links that connect your content to related topics.

The best structure for a business website – Topical Mapping

When it comes to driving organic traffic to your business website, the structure of your site is just as important as the content within it.

In fact, the structure of your business website can greatly impact its search engine rankings and ultimately influence the amount of organic traffic it receives.

One of the most important aspects of your website structure is its topical map.

Essentially, this is a detailed breakdown of the topics and subtopics that your website covers. It’s important because search engines like Google use your website’s topical authority to determine how relevant it is to a particular subject or query.

Without a strong topical map, your website may struggle to rank well in search engine results pages (SERPs) and attract organic traffic. This is why it’s crucial to take the time to structure your website in a way that’s easy for both users and search engines to navigate.

So, what’s the best structure for your business website? 

Once you’ve identified your target keywords, start grouping them into broader topics and subtopics. This will help you create a logical, hierarchical structure for your website that’s easy to navigate.

As you create new content for your website, be sure to link it back to relevant pages and posts within your site. This will help users and search engines to understand the relationships between different topics and subtopics on your site.

In order to establish topical authority for your website, you need to consistently create high-quality, relevant content that addresses the questions and needs of your audience. This can include blog posts, videos, whitepapers, and more.

Remember, when it comes to driving organic traffic to your business website, topical authority is key.

By creating a logical, well-structured website that consistently provides value to your audience, you can attract more visitors and increase your chances of success online.

How to optimize your website to draw more business

Let’s talk about keywords again, Because they play a vital role in content optimization.

These are the phrases and terms that people search for when they’re looking for something online.

By including relevant keywords in important areas of your site, like your URL, meta title, and H1 tag, you can signal to search engines what your site is all about. And that’s crucial for ranking higher in search results pages.

Weave those relevant keywords into your content where appropriate.

I personally use Frase to optimize the content with relevant keywords

But it’s not just about the content – user experience also plays a big role in search rankings. Make sure your site is easy to navigate and loads quickly. And don’t forget about mobile users – with more and more people browsing on their phones, it’s crucial to have a responsive, mobile-friendly website.

Finally, invest in SEO tools to help you optimize your site even further.

I came across a free tool called Textoptimizer which can help you create outlines and spot the commonly used keywords on the first page of Google.

For even more advanced optimization, consider investing in a tool like Page Optimizer Pro, which can guide you through the process of optimizing specific pages on your site for maximum SEO impact.

So there you have it – a few critical strategies for optimizing your site to attract more organic traffic. By creating valuable content optimized for relevant keywords, providing a great user experience, and using top-notch SEO tools, you’ll be well on your way to climbing the search rankings and driving more business to your site.

How to measure business website performance

You can measure business website performance through Search Console, Google Analytics, and Screaming Frog.

Measuring your website’s performance is important to ensure you’re reaching your target audience. In this article, we’ll discuss some of the best tools and strategies for measuring your website’s organic traffic performance.

First and foremost, it’s crucial to utilize Google Analytics. This powerful tool gives you a wealth of information about your website visitors, including where they’re coming from, what pages they’re visiting, and how long they’re staying on your site.

With this data in hand, you can start to make informed decisions about your website and content strategy.

Another helpful tool is Screaming Frog, which can help identify technical issues that may be hindering your website’s performance in search rankings. For example, if your website has a lot of broken links or pages with slow load times, Google’s search bots may penalize your site and push it farther down in the search results. Screaming Frog can help you quickly identify and fix these issues, leading to better search rankings and more organic traffic.

And of course, it’s important to use Google Search Console to monitor and analyze your organic search results.

With this free tool, you can see which keywords are driving traffic to your site, which pages are performing best, and where your traffic is coming from.

Armed with this information, you can create even more targeted content that resonates with your target audience, leading to even more organic traffic.

So there you have it – some of the best tools and strategies for measuring your website’s performance and driving more organic traffic.

Link building for businesses

Link building is an integral part of a successful SEO strategy for businesses.

In simple terms, link building refers to the process of acquiring hyperlinks from other websites to your own. These backlinks act as signals to search engines, indicating the quality and relevance of your website.

When other high-authority websites link to your content, search engines view it as a vote of confidence, which can improve your search rankings and drive organic traffic to your website

One way to build links that can increase your authority and help you rank higher on search engines is through HARO, or Help A Reporter Out. HARO is a free service that connects journalists with sources and experts, and it’s a fantastic tool for local businesses looking to get mentions and links from high-authority sites.

By registering as a source on the platform, you’ll receive daily emails with queries from reporters in your industry, and you can respond with your expert opinions or insights.

If a journalist decides to use your input, you’ll get a backlink from their article, which can increase your website’s authority and drive organic traffic to your site.

Another effective link-building strategy is broken link building, which involves finding broken links on high-authority websites and replacing them with links to your website.

By doing this, you’re providing value to the website owner by helping them improve their user experience, and you’re also gaining a backlink that can boost your search engine rankings.

To find broken links on websites in your industry, you can use SEO tools like Ahrefs or Moz and enter the URL of a high-authority site.

The tool will reveal any broken links on the site, and you can reach out to the website owner and suggest replacing the broken link with a link to your website.

Finally, collaborating with influencers in your industry is an excellent way to gain high-quality backlinks and increase your website’s authority.

Influencers have established themselves as experts in your industry and have a following that trusts their recommendations. By collaborating with them and creating valuable content together, you can tap into their audience and gain backlinks to your site.

In conclusion, link building is a crucial aspect of your SEO strategy, and by using techniques such as HARO, broken link building, and collaborating with influencers, you can gain high-quality backlinks and establish your website as an authority in your industry. So start building those links and watch your traffic and rankings soar!

I hope you found the blog insightful. The above approach should help you get high-intent prospects for your business. By the way, to learn how much business is usually driven through SEO you can read the following post.

This will help you understand whether investing in SEO is worth it for your business or not.

Also Read...

Leave a Comment

Most Recent