As a business owner, you might be wondering how much time you should really be dedicating to marketing your business.
The time spent on marketing your business actually varies depending on the platform and method you’re using for marketing. If you’ve decided to invest your time in Search Engine Optimization (SEO), be prepared to devote a significant amount of time. On the other hand, if you’re leaning toward Pay-Per-Click (PPC) advertising, you might find that it takes less time in comparison to SEO.
In this blog, we’re going to explore further into each marketing medium, to give you a clearer picture of how much time you, as a small business or a larger enterprise, might need to invest in your marketing efforts.
How much time should businesses spend on Social Media Marketing? (LinkedIn, X, Pinterest & Tik Tok)
To get the most out of your social media marketing plan, you need to allocate time to various tasks like copywriting, designing, and sharing posts. It’s no surprise that each of these tasks requires a significant amount of time and effort. Moreover, the amount of time needed can vary depending on the social media platform you’re using.
Let’s explore each platform to get a better understanding.
How much time should businesses spend on X Marketing?
Businesses need to spend 5-6 hours on X marketing.
Why?
It is important for you to be proactive on X. Engaging with other accounts is key. This includes activities such as commenting on their tweets, messaging them, sharing tweets, and researching trending topics.
The lifespan of a tweet on X is relatively short. You cannot simply share just one tweet and expect to gain traction. That’s not how X works. To get the desired engagement, you need to share at least 3-4 tweets every day.
However, tweeting is only half the battle. You also need to spend a significant amount of time engaging with other accounts on X who operate in the same space as you. This enables followers of those accounts to see your comments on their threads. If they find your comments interesting, they are likely to follow you.
Based on my experience, if I were to invest my time on X, I would spend a considerable amount of time commenting on other threads and sharing at least 3 tweets every day. This would take around 5-6 hours of my time each day.
In conclusion, investing time in X is a key component of a successful marketing strategy. However, it’s not just about the quantity of time spent, but also about the quality of engagement and interaction.
So, plan your time wisely and make your presence felt on X.
How much time should businesses spend on LinkedIn Marketing?
Well, the golden rule is to spend about 2-3 hours each day to maintain a strong brand presence on LinkedIn.
Just like you would on any other platform, staying active on LinkedIn is crucial.
But here’s a little secret that not many businesses are aware of – it’s more beneficial to focus on growing your personal account rather than your business page.
Think about it, how often have you come across a post from a LinkedIn business page? Unless it’s a sponsored post, the likelihood of you stumbling upon a post from a page is rather slim.
However, don’t forget the importance of engaging with other posts on LinkedIn. Engagement is truly the heart of the matter. When it comes to sharing posts on LinkedIn, you don’t need to go overboard – a single post a day is more than enough. Unlike other platforms, posts on LinkedIn have a longer lifespan on the feed.
So, when you’re spending time on LinkedIn, make sure you’re making the most of it by using the right strategies.
How much time should businesses spend on Pinterest?
Businesses should spend 6-7 hours on Pinterest marketing.
Why does Pinterest eat up so much time?
The main reason is the creation of infographics. This isn’t a simple task – even with handy tools like Canva, building an infographic can take hours. And to really gain traction, you need to be producing at least 4 pins a day. That’s potentially a whopping 6-7 hours dedicated to Pinterest marketing each day!
However, don’t be too quick to dismiss Pinterest as a priority. Despite the hefty time investment, Pinterest can be a remarkably effective marketing platform, especially if your business is B2C and you’re selling products that trigger impulse buying. Some business owners have even reported an impressive influx of around 1 million visitors to their websites, thanks to Pinterest.
Are there ways to save time? Definitely. For instance, you could utilize the AI feature from Piktochart to create pins. But be warned – even with these time-saving tools, Pinterest marketing is still a significant commitment.
In conclusion, Pinterest is a platform that requires a significant amount of time and effort. However, the potential rewards make it a priority. Despite the challenges, Pinterest remains a key channel for effective marketing.
How much time should businesses spend on TikTok?
Tik Tok takes around 3 to 4 hours of work.
I remember having a conversation with a friend of mine who’s a graphic designer. She uses TikTok and Pinterest to promote her design templates, and she shared some insights with me.
According to her, it typically takes about 3 to 4 hours to craft and share a video on TikTok.
You might be thinking, “Well, can’t I just create some snappy infographic videos using a tool like Invideo?” Sure, you can. But here’s the thing – TikTok seems to respond better to explainer videos.
Videos that feature a person, rather than just graphics, tend to resonate more with the TikTok audience.
People relate better to other people.
Whether it’s you or someone you hire from platforms like Upwork or Fiverr, having a face to represent your business can make a significant difference. User-generated content that’s authentic and relatable can drive a ton of traffic and, ultimately, sales.
Remember, TikTok users trust content from their friends, family, or even strangers who they feel they can connect with. Authenticity is the key here. If you can maintain that, you’re on the right path to effective marketing on TikTok.
How much time should businesses spend on SEO?
Well, to start off, if you’re using basic SEO plugins like RankMath or Yoast SEO, it won’t consume much of your day. You simply follow their suggestions and get the score or the green bubble.
But brace yourself, if your industry is extremely competitive, you might not get the desired results.
Now, if we’re talking about proper, in-depth SEO, we’re looking at a significant chunk of your day – around 7 to 8 hours.
This is where you really need to roll up your sleeves and get to work. You’re creating content for your service and product pages, penning down blog posts, and optimizing all of this for search engines with tools like Frase.
And that’s not all! There’s also technical SEO and Off-page SEO to consider.
So, all things considered, as a business owner, should you really be spending your valuable time on this?
My advice? Probably not.
Your business goals and visibility are paramount, and they may require your attention elsewhere. So why not consider hiring an SEO expert and let them handle the nitty-gritty of SEO for you?\
Related: How to Find a Good SEO Expert: How to Avoid Bad Ones
How much time does it take to do PPC?
As a business owner, especially for those running small businesses, you may find yourself dedicating a considerable amount of time to running ads; typically between 1-3 hours daily. However, the time investment for PPC (Pay-Per-Click) doesn’t have to be extensive. The key is knowledge.
Once you understand the ins and outs of running ads, such as building a proper framework, retargeting, conversion tracking, and traffic sculpting, the process becomes much smoother.
For any business owner or in-house marketer looking to save time, I recommend taking a few courses on the PPC platforms you’re interested in using for your ads. With the right knowledge and tools, you’ll be able to efficiently run your ads without spending an excessive amount of time on them.
When it comes to creating your ads, there are resources available that can make the process quicker and easier. Canva, for example, offers templates that can be used for the creative aspects of your ads. For ad copies, you can use ChatGPT. These tools can help you save time without compromising the quality of your ads.
With PPC, it’s less about the time you invest and more about the money. So, while you might spend less time on PPC compared to other platforms, remember that your financial investment is what truly makes the difference.
Final Say
And there you have it! I’ve just covered the three primary platforms where most businesses dedicate the bulk of their time.
Remember, it’s not only about choosing the right platforms but also about how effectively you use them. It’s about understanding your audience, delivering value, and being consistent.
Thank you for sticking with me throughout this blog. I hope you found it insightful and helpful. Stay tuned to my blog for more in-depth explorations into the realm of business marketing.
