Getting business emails for marketing has been a hot topic lately.
People have been really into scraping emails using various tools, and let me tell you, that’s not the way to go.
In 2024, the best method for acquiring business emails is through lead magnets, list-building companies, and lead-generation experts.
These are the real deal when it comes to getting those valuable email contacts for your marketing campaigns.
So stay tuned as we dive deeper into each of these strategies in this blog.
1.Build email lists through lead magnets
When it comes to obtaining business emails for marketing purposes, one of the most ethical ways to do so is through lead magnets.
But what are lead magnets exactly?
Lead magnets are valuable incentives that businesses offer to potential customers in exchange for their contact information, typically in the form of an email address.
Imagine this scenario: a customer visits a website offering a free e-book on a topic of interest.
In order to download the e-book, the customer is prompted to provide their email address. This simple transaction is a prime example of how a lead magnet can be used to capture a potential customer’s business email.
By offering something of value to the audience, businesses can attract new customers and build their email list at the same time.
In conclusion, utilizing lead magnets to obtain business emails is not only an effective marketing strategy but also a respectful way to engage with customers.
What are the most effective lead magnets to use for getting email addresses?
Three lead magnets stand out as the most effective: case studies, ROI calculators, and industry-specific whitepapers.
Let’s delve into why these are the top choices for capturing those valuable email addresses.
Case Studies: Building Credibility and Trust
Case studies are a powerful tool in showcasing your credibility and effectiveness.
By presenting real-life examples of how your product or service has helped others, you are not just telling potential customers about your capabilities – you are showing them.
This visual proof is highly effective in winning the trust of your target audience and encouraging them to share their own contact information.
ROI Calculators: Demonstrating Value
ROI calculators are another effective lead magnet for gathering business emails.
These tools help customers understand the tangible return they can expect from investing in your product or service.
By allowing them to see the potential value in concrete terms, you are making a compelling case for them to provide their contact details in exchange for this valuable insight.
Industry-Specific Whitepapers: Nailing Specificity
Lastly, industry-specific whitepapers are a great way to capture business emails. These detailed reports delve deep into a particular industry or topic, offering valuable insights and expertise.
By providing specialized knowledge that directly addresses the needs of your target audience, you are hitting the nail on the head with specificity and attracting those who are genuinely interested in what you have to offer.
These lead magnets not only help you gather valuable contact information but also establish your credibility, demonstrate your value, and cater to the specific interests of your target audience.
Learn more : Generate Leads for your Business (3-Step Lead Gen Process)
2.Use Lead Generation tools for email marketing campaigns
If you want to grow your email list for marketing purposes but don’t have the time or resources to create a lead magnet, List-building companies could be the solution you need.
These companies specialize in helping you build email lists and email addresses to businesses looking to expand their reach.
Bombora (Collect email addresses of people with purchasing intent)
Bombora is an innovative platform that provides you access to contact lists filled with prospects who are actively seeking solutions like yours.
One of the key features of Bombara is its ability to connect you with prospects who are genuinely interested in your products or services.
It enables you to track the online research activities of your prospects, giving you valuable insights into their preferences and behaviors.
This information can be leveraged to further refine your marketing strategy and ensure that you are always one step ahead of the competition.
Furthermore, It is an invaluable tool for businesses that rely on inbound marketing strategies. By tailoring your content to match the specific needs and interests of these prospects, you can significantly increase your chances of conversion.
For example, if you are an email marketing tool owner, Bombora allows you to create targeted content for individuals who are actively searching for an email solution that suits their requirements.
This level of personalization not only enhances your marketing efforts but also helps you stand out in a sea of generic advertising.
In conclusion, Bombora is a game-changer for businesses looking to improve their email marketing campaigns. With its extensive database of high-intent prospects and advanced tracking capabilities, this platform offers a unique opportunity to engage with potential customers in a meaningful and personalized way.
LeadIQ (Ideal for large-scale companies)
LeadIQ is designed for businesses with enterprise sales teams that use high-end solutions like Salesforce and Hubspot. This is because LeadIQ is most efficient when integrated with these platforms.
When you use LeadIQ, an extension opens up that can be used alongside LinkedIn Sales Navigator. This integration can streamline your lead generation process and make it more efficient.
Similar to other sales software tools, LeadIQ also offers the ability to create personalized emails using artificial intelligence.
This feature can help you tailor your email marketing campaigns to specific audiences and improve your conversion rates.
However, if your company has a small sales team with around 10-20 reps, LeadIQ may not be the best fit for your needs. In such cases, you may want to explore other options that are better suited to your team size and sales processes.
Apollo.io (Build an email list with filters and run email campaigns with email templates)
When it comes to finding business emails for marketing, Apollo.io is a powerful tool to consider.
With its filters, you can easily narrow down your target market from their extensive database.
One handy feature is the List option, which helps you exclude contacts you already have, saving you both time and credits.
Utilizing the ‘Buyer Persona‘ tab allows you to input specific details of your ideal prospect, such as job title, location, and industry. By experimenting with the various filter options, you can create a tailored list of potential leads.
Apollo also simplifies reaching out to these contacts through its sequence feature. You can choose from pre-built email templates to streamline your email campaigns. Additionally, you have the option to connect with prospects via LinkedIn and set up automated replies using Apollo.
The tool’s ‘conversations‘ feature consolidates all your online interactions, from Facebook to Twitter, in one convenient location.
While the ‘deals‘ feature is still in beta, it holds promise for future enhancements.
Moreover, Apollo offers seamless integration with other platforms like Salesforce, LinkedIn, and HubSpot. This connectivity enhances your overall marketing and sales strategies, making Apollo.io a valuable asset for your business email marketing efforts.
LeadLoft (Grow your email list without leaving LinkedIn)
LeadLoft is designed for businesses with sales teams of around 10-20 reps, LeadLoft stands out for its simplicity and efficiency.
Unlike some other platforms like LeadIQ, LeadLoft doesn’t require expensive third-party tools to integrate with. This makes it a cost-effective solution for businesses looking to streamline their email marketing campaigns.
When it comes to finding leads, LeadLoft makes it easy.
With just a click on “prospecting,” you can access their Chrome extension to seamlessly add contacts from Sales Navigator. These contacts can then be organized into deals within a pipeline and enrolled in a Playbook for personalized engagement.
Upon logging into LeadLoft, you’ll be greeted with a kanban view of your deals, allowing you to easily track and manage your contacts. You can update important information such as deal size, close date, and deal interval to ensure that your sales team stays on top of their game.
If you prefer to focus on specific prospects, LeadLoft’s ‘Views’ feature allows you to filter contacts based on their pipeline stage. This can be especially useful when you need to follow up with leads or nurture relationships with potential customers.
Related : How to get customer attention ( 3 ways to attract busy customers)
For a more detailed overview of your leads, the list view provides deeper insights into your contacts. But perhaps the most intriguing feature of LeadLoft is its Playbook. With Playbook, you can automate follow-ups and engagements with leads in bulk, saving your team valuable time and effort.
In conclusion, LeadLoft offers a user-friendly and efficient platform for businesses looking to enhance their email marketing strategies.
3. Hire lead generation experts to build an email list
If you’re short on time for lead magnets or find lead generation tools too pricey.
There’s one last solution that might just work for you.
Consider hiring lead generation experts from platforms like UpWork. These professionals already have access to the necessary tools and expertise to help you out.
By tapping into the resources and skills of these professionals, you can quickly and efficiently grow your email list without breaking the bank.
Upwork
Upwork is a platform where you can find and hire freelance professionals for various services, including lead generation. It connects businesses with experts in different fields who work remotely on projects.
When searching for the right lead generation specialist on Upwork, consider someone who is familiar with your industry. While not mandatory, having industry-specific knowledge can be beneficial in understanding your niche.
Check the total number of gigs and earnings of potential candidates. It’s advisable to hire someone with a proven track record of securing gigs on Upwork.
Another crucial factor is the Job success rate. Aim to work with experts who have a success rate of over 85% to ensure quality results.
Communication is key. Make sure the lead generation expert you hire understands your requirements and communicates effectively.
Vague responses like ‘I’ll take care of it’ or ‘don’t worry’ won’t suffice. Clear and open communication is essential for a successful partnership.
Fiverr
Many businesses today tend to steer clear of Fiverr due to concerns about the quality of services offered.
However, don’t dismiss Fiverr just yet.
Despite the noise, there are still highly skilled freelancers on the platform who can deliver results for you.
It’s important to note that while many profiles on Fiverr boast of 5-star ratings, a significant number of these reviews are often fake.
To navigate this, it’s advisable to reach out to potential freelancers via message to gauge their communication and expertise. This direct interaction can give you a better sense of whether they are the right fit for your project.
If you’re working with a tight budget and find platforms like Upwork out of reach, Fiverr can be a viable alternative.
By being discerning in your selection process and actively engaging with freelancers before hiring, you can increase your chances of finding a reliable lead generation expert who can help you grow your email list effectively.
Importance of Email Deliverability
Imagine receiving all those emails from experts, tools, and lead magnets but not getting any engagement from those contacts.
Wouldn’t that be disappointing?
To ensure that these contacts are legitimate, it’s crucial to have them verified. Fortunately, if you are using the solutions mentioned above, they come equipped with built-in verification systems.
However, the lack of responses might be due to email deliverability issues.
Email deliverability refers to the ability of an email to reach the recipient’s inbox successfully without being filtered out as spam.
There are several tools available in the market that can help improve email deliverability. These tools provide features such as inbox placement testing, spam filter testing, and sender reputation monitoring to ensure that your emails have the best chance of being delivered and opened by recipients.
I once experienced a significant increase in the click rate and open rate of my emails by utilizing Lem-Warm, an email warming feature of Lemlist.
This feature helps warm up a list of new contacts gradually, improving deliverability rates and engagement levels.
