An Inbound Marketer on a mission to Create Content that Converts
I use inbound marketing as my go-to strategy to run marketing campaigns. Here are the skills I bring to the table
Content Marketing
Graphic Designing
Wordpress Design
Video Creation
Work Experience
Web Designer / Marketer
- Content Creation
- Social Media Marketing
- Graphic Designing
- Video Creation
- WordPress management
- Copywriting
Digital Marketing Analyst
- Social Media Management
- Keyword Research (On-page SEO)
- Blogger Outreach (Off-page SEO)
- Webinars
- Content Marketing
- WordPress Management
My Methodology
Just like any other marketer, my methodology involves research, content creation, and promotion. However, over the past few years, I’ve discovered a few marketing tools that have made my marketing process a breeze. These tools have all the necessary features to assist me in making informed decisions based on data, rather than relying on assumptions. So, here are three simple steps to explain how I utilize the features, data, and AI capabilities of these tools to support my marketing initiatives.
Step 1: Content Ideation
I kick off my research by finding the most commonly asked questions by potential customers on Frase. This gives me an understanding of their pain points and problems. Frase collects all of the questions asked on the internet and organizes them in a single interface saving me time doing research.
Once I have their paint points, I can dig deeper into the search volume on these questions on WriterZen. This tool brings together the best of both worlds by combining Google data with its own unique features, like the Keyword Golden Ratio, to help me brainstorm ideas for blog posts and YouTube videos.
Once I’ve determined topics with a legitimate search volume, I use ContextMinds to generate a topical map. The mindmap allows me to tie ideas together to develop the strong topical authority required to rank on Google and YouTube. I also use this tool to generate content outlines.
Step 2: Content Creation / Management
By linking my OpenAI API key with tools like Frase or ContextMinds, I generate content with custom prompting. I can complete it in bulk or spend a reasonable amount of time on a single piece of content. With OpenAI API integration, the sky’s the limit. I personally prefer creating content with AI assistance.
After creating content with AI assistance, I use Neuron Writer to optimize it for search engines. The tool spots all of the common words used in the top ten web pages of Google/Bing search. These keywords can then be sprinkled throughout our web page’s key areas to help it rank on Google.
The optimized content is then uploaded to WordPress in the form of a post or page. I use plugins such as RankMath and Yoast SEO to enter SEO-friendly meta information. I use Elementor to develop service/product pages and blog posts.
Step 3: Content Promotion
The website’s content is then converted into an infographic that may be shared on marketing channels. I use Canva to make infographic posts like carousel posts and stats. I also use Adobe Illustrator to create visuals where I have full control over even the smallest details of the visual.
Sometimes I repurpose the content as a video using applications like Invideo and Adobe Premiere Pro. Invideo’s handy templates allow me to create videos in a short amount of time. Premiere Pro, on the other hand, allows me to put together a video based on the client’s exact specifications.
To get traction, both visual and video content are then pushed through relevant channels such as LinkedIn, X, and YouTube. If we have a flexible budget, we promote our material through content syndication platforms to get in front of our target audience.
Achievements
One of my achievements includes driving 3000 visitors to a blog about business marketing. I was able to pull that off with the power of SEO. I believe I hit the nail on the head with the optimization because most of those visitors were business owners.
I was able to attract the right audience by writing informational blog posts based on their problems and questions related to business marketing.
Initially, my goal as a blogger was to provide value to the B2B market and rent out ad real estate to marketing agencies. I not only was able to achieve that, but also took it up a notch by affiliating with a networking marketing company to promote their business to users who were looking for areas of investment.
Every month I drove 1000 users via Google search. Below is a screenshot of my Search Console stats :
Surprisingly, Google wasn’t the only search engine that blessed me with traffic. I had some coming in from DuckDuckGo and Bing as well. In the following screenshot, you can see the dashboard of my Google Analytics stats :
Blogs
Below are some of the blogs I recently wrote. This time, my main focus is creating content on inbound marketing which involves organic traffic, lead generation and conversion rate optimization strategies.
As usual, most of the content here is catered to a business owner. So, if you are one, I’d suggest you go through each and every one of them. I am confident that my blogs are a value bomb.
